Apollo pricing plans and what a sales team really pays per month

Apollo's pricing page names four plans: Free, Basic, Professional and Custom, with Organization sitting between Professional and Custom in most price lists. The figures below are what most 2026 price roundups report. Prices exclude taxes and change often, so confirm them on Apollo's pricing page before you sign up.

Monthly billing runs higher per seat, and sources disagree on the exact monthly figure, so read it on Apollo's site. Annual billing is discounted but commits you for twelve months, while monthly billing can be cancelled any time.

Credits pay for exporting contact data, and mobile numbers cost more of them. Apollo's pricing page states that credits are pooled across the team, granted at the start of each billing cycle and do not roll over. Roundups disagree on the monthly allowance per seat, so we do not print a number here. What matters for your budget is simple: a rep who researches 100 new prospects a day uses credits fast, and when the pool is empty you either wait for the next cycle or buy more.

Credits also double count in practice. Finding an email and then verifying a risky one are separate costs in most tools, and a bounce still hurts the domain you send from. Our email verifier page covers what a pre-send check catches.

Take three reps who each need to contact about 800 new prospects a month with a personal email.

• Apollo Professional, 3 seats, annual billing: 3 x $79 = $237 a month.
• Apollo Organization, 3 seats minimum, annual billing: 3 x $119 = $357 a month.
• Not in either figure: extra credits if the pool runs out, a verification step if you want one, and the hours spent writing 2,400 first lines.

ColdReach Growth is $149 a month, or $74 billed yearly, for 3 team members, 15 mailboxes, 2,500 verified contacts, 5,000 AI-written emails and 5,000 verifications every month. The list, the check and the writing are inside that price. Pricing page: cold email software pricing.

That does not make Apollo the wrong buy. If your reps work from a large searchable database, use call recording and CRM sync, and write their own emails, the seats earn their price. If the weekly pain is research and first lines, the seat count is the wrong thing to optimize. A team that also wants a different style of tool can look at Coldoutreach, which researches each prospect before writing.

• Teams that live in a big contact database and want phone data and call tools: Apollo.
• A solo founder who wants a cheap place to look up addresses: Apollo Basic.
• Teams who want prospect research, verification and a written email for every contact in one plan: our Apollo alternative page lines the two up in detail.
• Teams comparing sending tools too: see the guide to the best cold email software and the Hunter.io alternative page.

Also check the email finder if lookup is the only part you need.

Apollo lists Basic at $49, Professional at $79 and Organization at $119 per user per month on annual billing, and Organization needs at least 3 users. Monthly billing costs more per seat. There is also a free plan. Check apollo.io/pricing for the current figures.

Yes. Apollo has a free plan for light use, and its pricing page says free plans can connect only Gmail accounts for email campaigns. It is meant for trying the product, since credits and sequencing limits are low for a working outbound team.

No. Apollo's pricing page says credits are pooled across the team and granted at the start of each billing cycle, and that they do not roll over. Unused credits do not carry into the next cycle, so the number you need is the monthly one.

For one rep who only needs data, Apollo Basic is cheaper. For three reps on Professional the seats alone come to about $237 a month on annual billing, before credit top-ups and a sending tool, against $149 a month for ColdReach Growth with writing included.

Enter your website on the homepage to see three emails written for prospects who match your target, then compare plans on cold email software pricing.