GMass pricing plans and prices
These figures come from GMass's public pricing page for individual accounts. Prices exclude taxes and can change, so confirm them on its site before you buy. The notes under each plan say what actually changes between tiers.
| Standard | Premium | Professional | |
|---|---|---|---|
| Monthly billing | $29.95 | $39.95 | $59.95 |
| Annual billing, per month | $20 ($249 a year) | $29 ($349 a year) | $49 ($599 a year) |
| Unlimited emails, contacts, campaigns | Yes | Yes | Yes |
| Mail merge, sequences, follow-ups | Yes | Yes | Yes |
| Free email address verification | Yes | Yes | Yes |
| API access and Zapier | No | Yes | Yes |
| A/B testing | No | Yes | Yes |
| Triggered emails | No | Yes | Yes |
| Inbox rotation (MultiSend) | No | Yes | Yes |
| High-priority support | No | No | Yes |
The pattern is simple. Standard is the sender, Premium adds the features a cold email program needs (A/B tests, rotation across inboxes, triggers), and Professional adds faster support. Most teams doing outbound end up on Premium.
How much does GMass cost for a team
The table above is for one user. GMass also publishes team plans, priced by the number of users, and the price rises with each seat added. Its team cards for the Premium tier start at $175 a month and climb through several larger user bands. Because the exact seat bands change, check the pricing page for your headcount. The practical point is that GMass is a per-user product: three reps on Premium cost roughly three times one rep.
What GMass pricing does not include
Unlimited emails does not mean unlimited deliverability. GMass sends through your own Gmail or Google Workspace account, so Google's daily sending limits for that account still apply, and the tool's own pricing page flags that with an asterisk on the unlimited claim. Several things sit outside the plan.
| Missing from the plan | What you do instead |
|---|---|
| Prospect data | Buy a finder or database subscription, or build lists by hand |
| Email writing | Write one template with merge fields, or write each email yourself |
| Sending outside Gmail | Not the product's model, it works inside Gmail |
| Mailboxes and domains | Buy and warm up your own |
None of this is hidden. It is simply the line between a sender and a full outbound process.
What a small team really pays for GMass
A worked example for a three-person team that needs about 2,500 new verified contacts a month and an email written for each. It covers software only and leaves out mailboxes and domains.
| Setup | Monthly cost |
|---|---|
| GMass Premium, three users at $39.95 | about $120 |
| GMass Premium, three users billed yearly at $29 | about $87 |
| A separate prospect finder for 2,500 contacts | Another subscription, price varies by tool |
| ColdReach Growth, 3 members, 15 mailboxes | $149 |
| ColdReach Growth, billed yearly | $74 |
GMass is cheaper on paper for sending alone. The comparison changes once you add the finder and price the hours spent building lists and writing first lines. ColdReach Growth includes 2,500 verified contacts, 5,000 AI-written emails and 5,000 verifications a month in the plan, and each draft is approved before the first send by default. The full feature table is on our GMass alternative page.
GMass pricing compared with an all-in-one plan
| ColdReach | GMass | |
|---|---|---|
| Entry price | Starter $49 a month, or $24 billed yearly | Standard $29.95 a month, or $20 billed yearly |
| Pricing model | Per team, members included | Per user |
| Prospect list | Built in with source and last-checked date | Bring your own |
| Verification | 1,000 to 80,000 a month by plan | Included |
| Email written for each prospect | Yes, from the prospect's website, approved before the first send | You write the template |
| Mailboxes | Connect your own, automatic ramp-up and rotation | Your Gmail account |
When GMass is the right buy and when it is not
Buy GMass when you already have a clean list, write your own copy and want the lowest possible monthly cost for sending from Gmail. At $29.95 it is hard to undercut. It also suits newsletters and event invitations to people who already know you.
Look at something else when the real cost is the weeks spent building lists and writing first lines for a team. That is where a team plan with data and writing inside pays for itself, the same pattern we describe in our best cold email software guide. Teams comparing several sequence tools can also look at Automail, which takes a similar approach to personalized sequences and deliverability.
Before you send at volume, read the sender requirements on Google's own bulk sender guidelines page, and see our cold email software pricing page for what each ColdReach plan covers.
How much does GMass cost per month
For one user on monthly billing GMass lists Standard at $29.95, Premium at $39.95 and Professional at $59.95. Annual billing lowers them to $20, $29 and $49 a month. Team plans cost more and depend on the number of users, so check its pricing page.
Is there a GMass free plan
GMass publishes trial terms on its pricing page and they change, so confirm them there before you rely on one. ColdReach lets you run a live demo that writes three emails for your own prospects before you pick a plan.
Does GMass include unlimited emails
Its plans advertise unlimited emails, contacts and campaigns, but you still send through your own Gmail or Google Workspace account, so the account's daily sending limits from Google apply. Unlimited describes the tool, not your deliverability.
Which GMass plan do I need for cold email
Premium is the usual choice for cold outreach. It adds A/B testing, triggered emails, API access and inbox rotation, which Standard lacks. Professional adds high-priority support on top.
What is a better option than GMass for a sales team
For a team that needs a prospect list, verified addresses and a personal email per prospect inside one plan, ColdReach Growth at $74 a month billed yearly replaces the finder and much of the writing time. For simple mail merge from Gmail, GMass is still a good fit.
See ColdReach write for your own prospects
Enter your website on the homepage and see three emails written for prospects who match your target, then pick a plan on cold email software pricing.
