Lusha pricing plans and prices
These figures come from Lusha's public pricing page. Prices exclude taxes and can change, so confirm them on its site before you buy. The cost per email assumes every credit is spent on a 1-credit email reveal.
| Free | Starter | Professional | Premium | Scale | |
|---|---|---|---|---|---|
| Monthly billing | $0 | $49.90 | $69.90 | $399.90 | Custom |
| Annual billing, per month | n/a | $37.45 ($449.10 a year) | $52.45 ($629.10 a year) | $299.95 ($3,599.10 a year) | Custom |
| Credits per month | 40 | 400 | 600 | 3,400 | Custom |
| Cost per email, monthly billing | $0 | about $0.125 | about $0.117 | about $0.118 | Sales quote |
| Cost per email, annual billing | n/a | about $0.094 | about $0.087 | about $0.088 | Sales quote |
The pattern is simple. The three paid tiers cost almost the same per credit, so you are buying volume, not a discount. The jump from Professional to Premium is nearly six times the price for under six times the credits.
How Lusha credits are charged
Lusha's help center explains the credit system. A verified email reveal costs 1 credit, a phone number reveal costs 5 credits, and company data is free in the platform and extension. Searches in the platform are free. Each data point on a contact is charged once, so revealing the same email again costs nothing. API calls cost at least 1 credit each, and bulk requests take up to 100 contacts or companies.
On monthly plans, unused credits roll over up to twice the monthly limit. On annual plans all credits are issued up front and unused credits reset at the end of the year. Self-serve plans cancel at the end of the billing cycle, and monthly plans can be frozen for one or two months, twice a year. Lusha does not describe a time-limited free trial. The free plan is permanent instead.
| What you reveal | Credits | Contacts on Starter (400 credits) |
|---|---|---|
| Verified email | 1 | 400 |
| Phone number | 5 | 80 |
| Email and phone for the same person | 6 | about 66 |
How much does Lusha cost for a team
Lusha's pages show a plan price with a credit allowance and do not state a per-seat price. The only seat text is that teams larger than 5 users should contact sales. So the working assumption is that a plan is shared, with credits as the limit, and that bigger teams negotiate. Confirm seat terms with Lusha before you commit, because the page does not spell them out.
What Lusha pricing does not include
| Missing from the plan | What you do instead |
|---|---|
| Sending and follow-ups | Buy a sequence tool and export contacts to it |
| Email writing | Write each email, or use a separate AI writer |
| Mailboxes and domains | Buy and warm up your own |
| A published feature matrix | Ask sales which tier includes the API and bulk enrichment, the pricing page does not say |
None of this is hidden. It is the line between a data source and a full outbound process.
What a small team really pays for Lusha
A worked example for a three-person team that wants 1,000 new verified contacts a month with an email written for each. It covers software only and leaves out mailboxes and domains.
| Setup | Monthly cost |
|---|---|
| Lusha Starter, 400 credits | $49.90, covers 400 emails, not 1,000 |
| Lusha Professional, 600 credits | $69.90, covers 600 emails |
| Lusha Premium, 3,400 credits | $399.90, covers 1,000 emails with room for about 480 phone numbers |
| A sequence tool for three people | Another subscription, price varies by tool |
| ColdReach Growth, 3 members, 15 mailboxes | $149 |
| ColdReach Growth, billed yearly | $74 |
Lusha is cheaper on paper when you need a few hundred contacts or a few phone numbers. The comparison changes once the target is 1,000 contacts a month with emails sent. ColdReach Growth includes 2,500 verified contacts, 5,000 AI-written emails and 5,000 verifications a month, and each draft is approved before the first send by default. The full feature table is on our Lusha alternative page.
When Lusha is the right buy and when it is not
Buy Lusha when your reps sell by phone, need direct dials and work from LinkedIn all day. The free plan is a sensible way to test it first. It also suits teams that already own a sequence tool and only lack contact data.
Look at something else when the real cost is moving contacts between tools and writing first lines. That is where a team plan with data, writing and sending inside pays for itself, the same pattern we describe in our best cold email software guide. If you only need to find an address from a name and a domain, our email finder page shows how that works.
Before you send at volume, read the sender requirements on Google's own bulk sender guidelines page, and see our cold email software pricing page for what each ColdReach plan covers.
How much does Lusha cost per month
On monthly billing Lusha lists Starter at $49.90 with 400 credits, Professional at $69.90 with 600 credits and Premium at $399.90 with 3,400 credits. Annual billing lowers these to about $37, $52 and $300 a month. Scale is custom.
Is there a free Lusha plan
Yes. Lusha lists a permanent free plan with up to 40 credits a month, plus the browser extension and CRM integrations. It is not a time-limited trial, and it is enough for only a handful of reveals.
How many credits does a Lusha phone number cost
A phone number reveal costs 5 credits and a verified email costs 1 credit, according to Lusha's help center. On Starter, 400 credits therefore buy 400 emails or 80 phone numbers, not both.
Does Lusha charge per user
Lusha's pages show a plan price with a credit allowance and no per-seat price. Self-serve is described for teams up to 5 users, and larger teams are sent to sales, so confirm seat terms before you buy.
What is a cheaper alternative to Lusha for cold email
For email outreach, ColdReach Starter at $49 a month includes 500 verified contacts, 1,000 AI-written emails and the sending. Lusha is cheaper only if you need a few direct dials and already own a sender.
See ColdReach write for your own prospects
Enter your website on the homepage and see three emails written for prospects who match your target, then pick a plan on cold email software pricing.
