Lusha alternative that finds, verifies, writes and sends in one plan
Lusha is a contact data tool. Its Starter plan is $49.90 a month for 400 credits, a verified email costs 1 credit and a phone number costs 5, so 400 credits buy either 400 emails or 80 phone numbers. ColdReach is a Lusha alternative for teams that spend the real time after the lookup: building the target list, verifying it, writing each email and sending from their own mailboxes. If your reps sell by phone and live in LinkedIn, Lusha is a fair buy. If the goal is booked meetings from email, ColdReach puts the whole chain in one plan.
Why people look for a Lusha alternative
Lusha works as a browser extension and a search platform. You find a person, spend credits to reveal an email or a phone number, and export or push it to your CRM. It does that job well, and the free plan makes it easy to start. What it does not do is send anything or write anything. Every revealed contact then goes to a separate sequence tool, and every first email is still written by hand.
Three things push teams to compare. Credits run out faster than expected when phone numbers cost five times an email. Prices rise sharply between Professional at $69.90 and Premium at $399.90, with Scale only through sales. And the data is only one line of the stack, so the invoice for a sender and a verifier arrives next to it.
ColdReach and Lusha compared
Lusha figures come from its public pricing page and its help center. Prices change, so confirm them on its site before you decide.
| ColdReach | Lusha | |
|---|---|---|
| Entry price | Starter $49 a month, or $24 a month billed yearly | Free 40 credits, Starter $49.90 a month or $37.45 billed yearly |
| Plan ladder | Starter $49, Growth $149, Scale $499, Enterprise $1,499 a month | Starter $49.90, Professional $69.90, Premium $399.90 a month, Scale custom |
| What a unit costs | Plan limits, no per-reveal charge | 1 credit per email, 5 credits per phone number |
| Monthly volume at entry | 500 verified contacts and 1,000 AI-written emails | 400 credits (400 emails or 80 phones) |
| Prospect data | Built in, each record with source and last-checked date | Core product, strong on direct dials |
| Email verification | 1,000 to 80,000 verifications a month, run before a contact enters a sequence | Verified emails at reveal |
| Email written for each prospect | Yes, from the prospect's company website, human approval before the first send by default | No |
| Sending | Your own mailboxes by SMTP and IMAP, ramp-up, rotation, daily caps | No sending, export to another tool |
| Team size | Members included in each plan | Self-serve up to 5 users, larger teams talk to sales |
| Free option | Live demo writes 3 emails for your own prospects before you buy | Permanent free plan, 40 credits a month |
Where Lusha wins is direct-dial phone numbers, the LinkedIn side panel and a free plan that never expires. Where ColdReach wins is everything that happens after you have a name.
One plan that covers the list, the check, the email and the send
On ColdReach you build the target list by industry, job title, seniority, company size, country and signals from the company website. Every address is verified before it can enter a sequence, so bounces do not reach the domain you send from. Our b2b contact database page explains where records come from, the email finder page covers lookup by name and domain, and the email verifier page covers the checks.
A personal email for every prospect
A revealed contact is still a blank page. ColdReach drafts a first line and a body that refer to what the prospect's company sells and to whom. You set the tone, edit any draft and approve the first send. On Growth and above you can A/B test subject lines and bodies with our email sequence software. The cold email generator page shows how a draft is built.
Sending that protects your domain
Connect Google Workspace and Microsoft 365 by SMTP and IMAP with an app password. ColdReach ramps mailboxes up gradually, rotates across them, caps each daily and pauses one when bounces or complaints rise. Every email carries an unsubscribe link, and an unsubscribe reply suppresses the contact in every sequence.
What a Lusha setup costs next to one ColdReach plan
Take a team of three that wants 1,000 new verified contacts a month, each with a personal email. At 1 credit per email, 1,000 reveals need more than Lusha Starter's 400 credits and Professional's 600, so the team lands on Premium at $399.90 a month for 3,400 credits, or on a Scale quote. That buys data only. A sequence tool for three people and the writing time come on top, and so does a verifier if the team does not trust reveal accuracy.
ColdReach Growth is $149 a month, or $74 billed yearly, for 3 team members, 15 mailboxes, 2,500 verified contacts, 5,000 AI-written emails and 5,000 verifications every month. The list, the check, the writing and the sending are inside that figure. See every limit on our cold email software pricing page, or read the Lusha pricing breakdown for each plan and what it leaves out.
If a rep needs 80 direct dials a month and nothing else, Lusha Starter is cheaper. That is a fine reason to buy it.
Who should switch and who should stay
- SDR teams who lose hours moving revealed contacts into a sender and writing first lines: switch, both are included.
- Founders running their own outbound by email: Starter covers 500 verified contacts and 1,000 AI emails a month for one person.
- Agencies sending for several clients: compare Scale, which includes 10 client workspaces.
- Reps who sell by phone and need direct dials: stay on Lusha, or keep it next to ColdReach for the email side.
- Teams that live in LinkedIn and only need a few contact reveals a month: stay on the Lusha free plan.
Moving from Lusha to ColdReach
Export the contacts you already revealed as CSV and import them into ColdReach, along with your unsubscribe list so nobody who opted out hears from you again. Connect your mailboxes by SMTP and IMAP. ColdReach starts each mailbox at a safe daily volume, then raises it as reply and bounce rates allow. Build your follow-up steps and let the AI draft a first email for each imported prospect for review. Still comparing tools? Our best cold email software guide lines up the main options, and the Hunter.io alternative page covers another data-first tool.
Questions
What is the best alternative to Lusha
For outbound that needs a prospect list, verified addresses and a personal email per prospect plus the sending, ColdReach covers more of the process in one team plan. For direct-dial phone numbers and a LinkedIn side panel, Lusha is built for that.
How much does Lusha cost
Lusha lists a free plan with 40 credits a month, Starter at $49.90 a month, Professional at $69.90 and Premium at $399.90 on monthly billing, with lower annual prices. Scale is custom. Our Lusha pricing breakdown covers credits per plan and what a phone number costs.
Does Lusha send emails
No. Lusha is a contact data product. You reveal emails and phone numbers, then send from another tool. ColdReach finds and verifies the contact, writes the email and sends it from your own mailboxes in the same plan.
Is ColdReach cheaper than Lusha
At the entry they are close. Lusha Starter is $49.90 a month for 400 credits and ColdReach Starter is $49 a month for 500 verified contacts and 1,000 AI-written emails. The difference is that Lusha data still needs a sender and writing time on top.
Can I get phone numbers with ColdReach
ColdReach is built around verified business emails and email sequences. If your team sells by phone and needs direct dials, keep Lusha for that and use ColdReach for the email program.
See ColdReach write for your own prospects
Enter your website on the homepage and see three emails written for prospects who match your target, then pick a plan on cold email software pricing.